Broken Cup Coffee Branding
Broken Cup Cafe is an independently-owned coffee shop in Senatobia, Mississippi. I was hired to creatively brand the shop’s coffee packaging to increase shelf dominance and sales. The result was Broken Cup Coffee, an in-house coffee brand with six different flavors, all ground in Mississippi from fair trade coffee beans.
Other brand assets include business cards with Broken Cup’s Coffee offerings and visual assets and promotional t-shirts.
Supporting brand elements for the coffee bags. These messages reinforce to the buyer how the shop gets its coffee beans, roasts in small batches to ensure freshness and roasts its beans locally in Mississippi.
In an effort to promote the Broken Cup Coffee brand, business cards were designed two-sided with one side dedicated to the new coffee flavors utilizing the same patterns and brand elements.