Tobie Cinemas

Tobie Cinemas is an independent movie theater in Senatobia Missisippi that opened in 1970. The theater needed a strategy to strengthen its brand presence. We arrived at a logo overhaul which took the recognizable Tobie lettering and placed it in a unique holding shape with the founding date inside. Working with Keith Schexnayder, the theater owner, we were also able to create a separate design for the anniversary of the theater and the famous White Lightning soft drink, unique to the Tobie. The brand toolkit has been successfully implemented to signage, t-shirts and the theater’s website.